Royal Caribbean Cruise Line LTD Essay - 987 Words

Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission, Goals, Strategy: RCCL markets 3-17 day cruise vacations to over 160 destinations. Their current #1 goal is to provide the highest level of service and the best vacation experience on land and sea. RCCL is currently engaged in a†¦show more content†¦Research and Development: RCCL has continued to grow and succeed in a tough market place. Through the Capital Expansion Program RCCL will be driving revenue growth through the purchase of new and larger ships. These will be the largest ships in service. The increase in its fleet size will also provide a larger revenue base to absorb marketing, selling, and administrative expenses. Information Systems: RCCL has kept up with the changes, and advancements in technology. They have the convenience of website booking, which includes all the boarding papers. This is a huge advantage to its potential passengers. RCCL has implemented software that enables them to manage their operations more efficiently. RCCL knows that the majority of their bookings come from travel agencies, so they created â€Å"CruiseMatch 2000†. This gives travel agents direct access into to RCCL’s reservation system. In summary the company is not in the ideal financial situation, but RCCL has continued to do well and maintain their leadership in the cruise industry. This has been done through their keen management decisions, their risky, but beneficial research development moves and their continuous technological growth. External Analysis: RCCL appears to be competing in a MODERATE environment as indicated by the EFEM score of 2.45. Economic: The impactShow MoreRelatedRoyal Caribbean Cruise Lines Essay935 Words   |  4 PagesInside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders WilhemsenRead MoreEssay on Royal Caribbean6294 Words   |  26 PagesSummary Royal Caribbean is the second largest cruise line company in the world and it is in position to take advantage of a recovering industry that is once again attracting high numbers of people looking to spend money. 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Negative Effects Of Technology On The Brain Essay

Negative Effects of Technology On The Brain Over the years, technology has increased in usage within many ways and has caused successful changes in a person’s lively routine. However, technology has evolved since the very beginning which concern has grown over the negative effects of its excessive use. Nicholas Carr’s article â€Å"Is Google Making Us Stupid† addresses the tendency of technology to create a sort of mental laziness where people look for instant answers rather than thinking for themselves. Daphne Bavelier, C. Shawn Green, and Matthew W.G. Dye have written in â€Å"Children, Wired: For Better and for Worse† on the transient and persistent effects of technology on children, particularly in terms of media exposure of television, movies, and video games. Additionally, Matt Richtel, writer for The New York Times, states in â€Å"Attached to Technology and Paying a Price† that the tendency of the brain to respond to immediate stimuli has a negative impact on the average user, ranging from disinterest to daily tasks to the risky behavior of texting and driving. Ultimately, these three articles agree that regardless of potential conveniences of heavy technology use, the tradeoff is something to be strongly considered. All three authors note the potential benefits of technology in terms of convenience and quality of life. However, when the big picture is considered and a mental laziness is acquired in consumers, distractions from important tasks including texting and driving, andShow MoreRelatedThe Effects Of Technology On Teen s Brain Development1708 Words   |  7 Pagesforms of electronics. 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BP Solar Free Essays

BP has responded through its thin film photovoltaic cells designed to reduce manufacturing costs towards a level at which solar energy will become economically competitive compared with other energy sources. As BP’s Energy Commission chairman stated: â€Å"Our goal is to eliminate the ‘Catch 22’ faced by producers of renewable technologies†¦without the promise of volume sales, there is little incentive for a company to make the investments that could bring down costs and make these products commercially viable on a large scale† (Chambers, 1998, p. ). We will write a custom essay sample on BP Solar or any similar topic only for you Order Now BP Solar has invested some $200 million in solar power between 1996 and 2002, which has helped it build an 18 percent market share. It has launched a large advertising campaign in the US where it puts renewable energy at the fore of its offering. However, this was heavily criticised by Fortune Magazine (2002) bearing in mind its renewable energy business was worth just $1 billion compared to BP’s total value of ? 115% billion (Murphy, 2002). Like Shell Renewables, BP Solar does not state how it will innovate to achieve its goals. However, unlike Shell Renewables strategy of joint ventures and acquisitions, BP Solar implements its strategy simply through large investments into its own manufacturing processes. According to Porter (1985): â€Å"The essence of formulating competitive strategy is relating a company to its environment† (p. 3) in relation to the industry or industries in which it competes. This leads companies to choose one of three generic strategies – low cost, differentiation or focus – which will help them to form competitive, profitable positions within the industry. To understand the low-cost strategies that both SBUs adopted, a formal PEST and five forces analysis of the SBUs (see Appendices III and IV), the key drivers for change and critical success factors (CSFs) for the industry (Appendix V) are outlined. The major trends in the global and alternative energy industries are briefly explained. How to cite BP Solar, Essay examples

An Embarrassing Moment Essay Example For Students

An Embarrassing Moment Essay My story goes all the way back to the ninth grade. I was happy, excited, and nervous. Ill always remember this day as an embarrassing yet funny memory. It was a regular Friday night at my church sometime in February. Before the service, I clearly remember watching the guys playing basketball. I was only looking at one person, Christopher Singh. All my other friends were playing spin the bottle, upstairs in the bedroom, but I chose to stay behind and watch the guys play basketball. After praise time, we had arts and crafts night. Our Pastor, announced that we would be making Valentine’s Day cards for the people we love. Once he said this, I thought, Maybe today was the day that I would reveal my crush on Christopher Singh! I thought long and hard, about what I was going to write in the love note. After thinking, I went to Christopher’s brother, Brandon. I asked him what Christopher’s favorite color was. Brandon said it was light blue. My heart fluttered, and my stomach did a somersault, since light blue was my favorite color too. Feeling extra confident, I grabbed a light blue pen and pink paper. I wrote down these words, â€Å"Dear Christopher, Happy Valentine’s Day! I love you. You make me smile! Love, Lisa. † After I wrote those words, I took all the pretty markers that I could find, and started decorating the card with hearts and other decorations. Then our Pastor announced that he was going to collect the cards. At that moment I didnt really know why he was collecting the cards, but I gave it to him anyways. Once he collected all of the cards, he brought out the stapler and started putting all the cards up. Once I realized what he was doing, my heart beat rapidly, and I freaked out! That card was only for Christopher to see. If Pastor Peter put it up, then everyone would be able to see it, and they would make fun of me. I quickly started brainstorming ideas on how I could get the card out of Pastor Peter’s hands. I then ran up to Pastor Peter and tried stalling, but he said he was too busy, and told me to talk to him later. I carefully watched Pastor Peter, as he read all the cards and then put them up. After millions of cards he finally lifted my card from the pile and started reading it. While he was reading, I noticed that he snickered and shook his head. I was confused why he snickered, because it was a serious and romantic note. After he put up all the cards, he announced that we could start reading everyones cards. I desperately searched for mine, and found that he put mine right above the dry erase board; the most noticeable place in the room. People started gathering around the card, and Christopher approach the card. The older boys started making fun of Christopher. He then turned around, looked me straight in the eyes, and said, â€Å"Lisa, why would you do that? That is so embarrassing. I dont even like you! † He then stormed out of the room. I just stood there. All my friends came up to me, and tried to comfort me. I remember I started bawling. I ripped the card down, and ran to the bathroom. After I calmed down, I went back into the gym, and waited for Christopher to apologize. From opposite sides of the court we made eye contact, and he gave me the angriest look ever. I then got mad. I marched up to him, threw the note at him, and said, Happy? I took the note down, meanie! † As I look back to that day, I realized that I had a lot of guts writing that card. I also had a lot of courage when I threw the note at him. Even though it was 1 year ago, Christopher and I still get made fun of because of that note. That card was my first heartbreak, but it was funny and embarrassing. I think that day was full of different emotions, but by far it is one of my cherished memories. Today, Christopher and I are good friends. We look back and laugh at that card, because in a way, it made our friendship stronger.