Royal Caribbean Cruise Line LTD Essay - 987 Words

Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission, Goals, Strategy: RCCL markets 3-17 day cruise vacations to over 160 destinations. Their current #1 goal is to provide the highest level of service and the best vacation experience on land and sea. RCCL is currently engaged in a†¦show more content†¦Research and Development: RCCL has continued to grow and succeed in a tough market place. Through the Capital Expansion Program RCCL will be driving revenue growth through the purchase of new and larger ships. These will be the largest ships in service. The increase in its fleet size will also provide a larger revenue base to absorb marketing, selling, and administrative expenses. Information Systems: RCCL has kept up with the changes, and advancements in technology. They have the convenience of website booking, which includes all the boarding papers. This is a huge advantage to its potential passengers. RCCL has implemented software that enables them to manage their operations more efficiently. RCCL knows that the majority of their bookings come from travel agencies, so they created â€Å"CruiseMatch 2000†. This gives travel agents direct access into to RCCL’s reservation system. In summary the company is not in the ideal financial situation, but RCCL has continued to do well and maintain their leadership in the cruise industry. This has been done through their keen management decisions, their risky, but beneficial research development moves and their continuous technological growth. External Analysis: RCCL appears to be competing in a MODERATE environment as indicated by the EFEM score of 2.45. Economic: The impactShow MoreRelatedRoyal Caribbean Cruise Lines Essay935 Words   |  4 PagesInside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders WilhemsenRead MoreEssay on Royal Caribbean6294 Words   |  26 PagesSummary Royal Caribbean is the second largest cruise line company in the world and it is in position to take advantage of a recovering industry that is once again attracting high numbers of people looking to spend money. 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